![]() ![]() The trademark ownership, commercialisation and rights for proprietary drinks are distributed among several companies around the world. Moving forward to our time, the brand of Schweppes seems to have no single owning company as its ‘parent’. In 1798 Schweppe sold most of his interests and passed his knowledge to three different people (he kept a portion of rights to himself and his daughter for several years, later also passed to a trustee). ![]() The Schweppes drinks gained great acclaim in the United Kingdom and received the Royal Warrant of appointment from King William IV (an accreditation renewed by successive monarchs to these days). He moved to London in the 1790s to expand the business in England. Schweppe is credited with developing a machine for carbonating water, and a method for keeping the water sparkling in a container for a longer time. In origin he was a Swiss watchmaker and jeweller, but with special interest in conducting science experiments. The Schweppes company was founded in Geneva, Switzerland, by Jacob Schweppe in 1783. Mixers have a stronger image of festive drinks whereas if consumed as soft fruit drinks they are more casual the former are associated more with evening or night consumption while the latter are for daytime consumption. Carbonated fruit drinks (e.g., orange, lemonade, grapes) are intended to be consumed more for refreshment and cooling. In some countries (e.g., Anglo-Saxon) and in bars or pubs in general drinks suited as mixers are still held with higher esteem. ![]() The mixers are primarily classic drinks with lighter fruit flavour additions. There are some drinks, however, that are especially created to be used as mixers (e.g., Tonic & Lime). There is no strict division of drinks in that respect - some are more suited to be mixed in alcoholic drinks whereas others are best for drinking straight away. Second, carbonated drinks are suggested to be used as mixers with alcoholic drinks (the most famous is Gin & Tonic), moreover for creating cocktails. First, most carbonated drinks can be consumed ready for drinking. To-date, the drinks of Schweppes may serve two major functions. Mixing drinks is no stranger to Schweppes, but joining together different types of drinks under the same brand label made it necessary to distinguish them more visibly, such as with colour variants. When the brand added carbonated (soda) fruit drinks during the 20th century, it became more diffused. Until today the vintage drinks of Schweppes are Tonic Water (late 18th century) and Ginger Ale (since 1870). The earlier drinks were sparkling, clear and flavoured water-based drinks. The Schweppes brand of soft, carbonated drinks has a history of 235 years. ![]()
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